LOGOS

 

Logo design is for me very occasional work, but I thought I'd share a few examples in one place.
I love simple, minimal logos, although some of the above examples don't adhere to this because obviously the client has wanted a more detailed image. This can be a challenge but satisfying when the little elements fit together in a pleasing way. I think an illustrated logo can add an extra little bit of individuality and friendliness compared to more slick, corporate, vector-style logos (that are best left to a graphic designer), especially with the hand drawn imperfections. 


ORANGE OTTER

 


I recently produced this website header for the furniture shop Orange Otter, for whom I also did the logo some time ago.

They do lots of amazing work on reclaimed furniture, using lots of bold colours, geometric shapes and retro patterns. Just my cup of tea. 

Saved from the scrapyard before being given a whole new lease of life, the cinema seats they refurbish are a marvel. Orange Otter make them ship-shape, comfortable and looking sharp and swish in a range of colourful patterned fabrics. Well worth looking into if you have some space, they really finish off a home cinema.  

The reason I'm sharing this here, is that you can now buy some of my prints in their shop.  So when you're having a little look around their shop, make you check out the art section.


BACK TO SCHOOL



My daughter finally started school last week, leaving me to draw all alone. Since the start of lockdown life pretty much all my drawing - well, everything - has been done with Echo and I'll miss this a lot.

Drawing urgently, often to her precise instruction and added 'advice', sometimes with odd materials (wax crayons, cheap brushes and poster paint), all at the same time as dealing with the usual random demands of a three year old, was surprisingly liberating. 

She is better at picking a subject to draw and just going for it. Often we would draw the same thing, like the portrait/self-portrait above, but her pictures are always more joyful and fun. 

Picasso once said he spent a lifetime trying to draw like a child, and I know what he meant; it is impossible to capture that purity that just flows from their pencil. It isn't just innocence or naivety, I think it's more that thoughts of who will view the picture, it's purpose or final destination, are absent, as is any pre-conceived idea of how it should look. Drawing just for the hell of it. 

I learnt quite a bit from these sessions so I'm planning on reviving my stagnant Instagram with our drawings. To chart Echo's development and as a reminder for me to continue this re-discovered habit of quick doodles, without worrying about the quality, maintaining the spirit of Echo and drawing purely for it's own sake.



A CHILD OF BOOKS





This image is from the small exhibition of prints from the Oliver Jeffers and Sam Winston picture book A Child Of Books. Yes, it is basically the book pages on the wall, but the British Library is a majestic place to visit with a three year old and there is something special about treating these pages like the works of art that they are.
I would have studied them for many minutes more (if I wasn't with a three year old). The images are simple yet so rich. I'd wallpaper my house with these pages if I could.
Whatever your age, if you like words, books, pictures, typography, design or stories, then seek out this exhibition or book.